may not recall his name, but Shashikant’s
strong images will definitely stay with
you for quite a while. His riveting impressions
consistently capture the essence of his
subjects, whatever they are.
With a BFA in Applied Arts and years of
advertising photography experience behind
him, Shashikant's compositions are today
much sought after by some of India’s
award-winning advertising agencies and production
Shashi’s diverse skills and sensitivity
as an artist make his photographs look more
like paintings. Look closer and you will
see the shapes, textures, forms, lines,
layers and colors that combine to define
his subjects while offering endless intrigue.
talent for understanding the environment
of his subject allows him the freedom to
endlessly improvise on what is appropriate
to push it to what is sheer genius.
Shashi in all his humility sees himself
only as a vehicle that the images are using
to come into being. “Try to control
an image, and it dies. You have to give
into the flow and allow for freedom, then
things find their own life force\",
Since the advent of digital photography
Shashikant has mastered the technology and
has equipped himself with the latest in
the field. Digital photography not only
results in sharper images but also proves
easy for manipulation and image correction.
Shashikant works out of his well-equipped
studio in the middle of a serene neighborhood
of what was once Lady Annie Besant’s
With his relaxed, no-nonsense style and
approach, Shashikant has come to be one
of the intriguing personalities to populate
the creative scene in Madras.